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Virtual Style Show by The Secret Ingredients, to benefit Assistance League of Indianapolis.


In past years, Assistance League of Indianapolis has traditionally hosted over 500 guests at our annual Holiday Luncheon and Style Show. It is a day filled with shopping, a silent auction, a style show hosted by The Secret Ingredient Boutique and other fun activities that raise money to benefit our programs. This year our attendees viewed the event virtually and besides seeing an energetic style show, learned how we are fulfilling this program goals during the current challenges of COVID-19.

Our Story

The Secret Ingredient, Inc. was started in 1979 by Jeanne Rush when she discovered a need for contemporary and updated fashions and accessories in Richmond, Indiana. There have been many changes over the years. Presently we have three stores located in Richmond and Indianapolis, Indiana; and Ave Maria, Florida. With all three stores, Jeanne stays busy still buying for each of them and catering to her loyal customers, some of which have been with her for 35 years.

Our Mission: The Secret Ingredient is service with a smile and style.