New Arrivals

In All Locations

Come Visit us !

 Indianapolis Store is closed today (Feb 18) due to snow.

Thanks For the happy memories!
- Jeanne

Congratulations to Danee Williams, the new owner of the Secret Ingredient location in Ave Maria, FL, and to Pam Ellis, the new owner the Indianapolis, IN location.

IMPORTANT:
PLEASE UPDATE YOUR EMAIL PREFERENCE TO SELECT A PARTICULAR STORE TO RECEIVE EMAILS FROM IN THE FUTURE .

CLICK HERE TO UPDATE YOUR PROFILE!

Our Story

The Secret Ingredient, Inc. was started in 1979 by Jeanne Rush when she discovered a need for contemporary and updated fashions and accessories in Richmond, Indiana. There have been many changes over the years. Presently we have three stores located in Richmond and Indianapolis, Indiana; and Ave Maria, Florida. With all three stores, Jeanne stays busy still buying for each of them and catering to her loyal customers, some of which have been with her for 35 years.

Our Mission: The Secret Ingredient is service with a smile and style.